The games demand a stage worthy of them.
Digital creative direction for Olympic coverage on ESPN. Editorial design, interactive features, and motion systems. Millions of viewers watching archery, BMX, gymnastics, the whole Olympics.
Four years
of anticipation in two weeks.
Olympics compress the entire arc of sport—triumph, defeat, backstory, record—into 16 days. Digital coverage had to keep pace across dozens of sports and hundreds of athletes simultaneously.
The brief wasn't a homepage.
The brief was a living editorial machine.
Real-time results, athlete profiles, schedules, medal tables, longform—all one platform. Updating 24 hours across every timezone the games touched.
The design system had to be authoritative, ESPN red, sharp editorial hierarchy, while staying light enough for breaking news and deep enough for longform storytelling. Every sport needed its own visual identity within the same container.
What we built was a modular editorial template that could absorb any event, any athlete, any result, without a bespoke build.
Editorial at
broadcast speed.
A modular design system that could serve breaking news at 3am and longform athlete features at primetime, same template, same rigor, completely different editorial weight.
Modular templates
for every event type.
A component system that handled live results, athlete profiles, event schedules, and longform features without a bespoke build per sport. Track and field and gymnastics live in the same design language.
Results at
the speed of the podium.
Real-time score updates, medal tables, heat and event progressions, designed to be legible on mobile at arm's length while a medal event unfolds. No reload required. No confusion about what changed.
Four years of story
in one scroll.
Deep-form athlete features that surfaced biography, event history, Olympic path, and performance data without feeling like a stats dump. The story first, the numbers in service of it.
Digital native,
broadcast consistent.
Motion language and color work that extended ESPN's broadcast identity into the digital editorial space, transitions, data reveals, and scoreboard animations that felt like the same network, different surface.
for all of it
At the Olympics,
every 0.01 seconds.
is a headline.
Broadcast discipline
in every build we ship.
Working at broadcast scale forces a specific discipline around information hierarchy, live data, and editorial velocity. We carry that into every content-heavy build we take on.
Olympic deadline pressure
doesn't leave the studio.
ESPN's editorial machine moves faster than almost any other digital environment. Designing inside it teaches you to build systems first and trust them under pressure, the opposite of bespoke.
Every content-heavy engagement we take on runs on the same discipline: design the system, trust the system, ship on time.