Logo Design
Logo Design
We start by doing our homework. We research, listen, read and study – both your company and your competition – to learn about our clients’ value proposition and competitive positioning.
Brainstorming is the heart of any creative process. After all the analyzing and research, we compile and write out the ideas that we learned from the previous steps. From there, we determine which artistic direction to take your brand. We perform careful color analysis because it’s one of the most powerful tools when creating a brand. Color evokes emotion, and subsequently, recognition.
Then, we begin the actual design process for your logo. Rather than taking a shotgun approach and creating a multitude of directions, Vice Alliance will focus on the best solution based on our research and the information provided by you. Like color, an icon or font can evoke a certain, sometimes unexplainable, reaction or emotion. Generally, the actual balance of all the elements involved with the logo design is what can resonate and become memorable with the brand’s audience. Our customers not only see the results of the logo design, we explain to them how we arrived there.
Most importantly, Vice Alliance can make your logo bigger! Seriously though, please don’t ask for that.
Marketing Materials
Vice Alliance has the capabilities to provide the following additional marketing support materials:
- Business Cards
- Stationary
- HTML Email Templates (e-cards)
- Brochures, Flyers, Posters
- Banner ads
We understand there are many, often unique, marketing solutions for brand development. If you have a great idea for something you would like to try, or don’t see above, please contact us.
Style Guide
The perception of your organization comes from all the materials you release into the wild. This includes all manner of materials made available to your target market, your suppliers, your strategic partners and your staff.
Rather than let a slew of disparate, disconnected materials flow into the world, pro-active brand development will guide your target audience’s perception to what you want it to be and to what it ideally should be. Consistency is the key when establishing your brand, and establishing a set of rules in the form of an official Company Style Guide is the best step your organization can take to achieve any degree of long-term consistency. Besides, when John from accounts receivable thinks it’s a good idea to stretch the logo to fit on top of invoice letterhead, change its color, or update the slogan.