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Client Questionnaire - Planning (pre-Design)

This form gathers information to help the developers make the proper design choices in order to create your vision of your final product.

Project Basics

Company Name:
Contact Name:
Contact Email:

Style

Please provide us with a particular style you might like to see your Web site modeled after. Use as many descriptors as you feel are necessary to convey your design ideas.

Color Scheme

Please list up to 3 colors you would like to see on your Web site. (Shades of grey and varying tones will be utilized by your designer - these colors are used only to develop a scheme)

1.
2.
3.

Existing Image

What Pantone colors are utilized in your organization’s logo, publications, and other printed materials?

What specific fonts (is any) are used in your logo, publications, and other printed materials?

Does your organization have an existing visual branding scheme – a consistent “look and feel” that all of your other media share? If so, please tell us how we can get in touch with your graphic designer to obtain copies of the example graphic pieces.

Design Examples

Take some time to browse the Web and think about any Web site, television or printed ads you like. Tell us what made them stand out to you. Please take a moment to list three URLs for Web sites you found appealing. Tell us what you especially liked in each case. We will try to incorporate any design techniques or features that might work well on your Web site.

Sites you like WITHIN your industry:

Sites you like OUTSIDE your industry:

Sites you DISLIKE
In addition, please take a moment to list three URLs for Web sites dislike. Tell us what you especially disliked in each case. We want to avoid any design techniques or features that you do not want on your Web site.

Site URL	Reasons

Materials Needed

Please send the following materials to the Project Manger if you have them available. Please note that the sooner we have these materials in hand, the sooner we can create the design for your Web site, and the more unified and professional it will look in the long-run.
	Organization Logo – Original “vectorized” electronic format is preferred (Adobe Illustrator, Corel Draw). Other electronic images are acceptable (Bitmap, TIF, GIF, JPEG.) Mail printed logo only if necessary.
	Photos & Images – Photos and images relating to your organization, product or target audience. Email electronic formats to the Information Architect.
	Text or Copy – Brochures and catalog information. Please send in electronic formats.